All TNC vehicles shall be identified by consistent trade dress (i.e. distinctive signage
or display on the vehicle) when providing TNC services that is sufficiently large
and color contrasted as to be readable during daylight hours at a distance of at least
50 feet. The trade dress shall be sufficient to allow a passenger, government official,
or member of the public to associate a vehicle with a particular TNC. Acceptable forms
of trade dress include, but are not limited to, symbols or signs on vehicle doors,
roofs, or grills. Magnetic or removable trade dress is acceptable. TNCs shall file
a photograph or digital image of their trade dress with the department of safety and
permits. A TNC permit holder shall be liable for violations of this section upon a
showing that the TNC knew or should have known about such violations. Such a showing
shall be grounds for the suspension and/or revocation of a TNC permit.
(M.C.S., Ord. No. 26339, § 2, 4-9-15)
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